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Casey Addason · Photo + Video

Red Dot SeriesAn artist highlight series

A media package for fine artists exploring their process, who they are, their artwork, and where it's showing.

Gallery wall with a red dot by
Stepping back from the canvas by
Brushes in hand by

Mock-ups of the look. Each artist's own photos replace them.

The idea

More red dots

A red dot beside a piece means it sold. This series exists to get artists more of them. I build a media package around you and your work, and you send it to collectors and galleries, so the work finds its buyers.

The series

Your story, on film

I come to your studio and shoot stills and video of your process, your studio, and who you are. We sit down for an interview, then talk through the day while I film. The result is your story, ideally ending on a red dot.

Mock-up of a Red Dot Series episode thumbnail: Casey Addason in the studio

Mock-up of an episode. Each artist gets their own.

What you get

Six things, one day

Delivered within two weeks, cut to share with collectors, galleries and press.

01

A short film of your story

A few minutes in 4K: your studio, your process, your voice, your work on the gallery wall.

Behind the scenes: the artist seated for the interview, camera and light in the foreground
02

A 10 to 15 minute episode

The longer story of you and your studio, in 4K.

Mock-up of a Red Dot Series episode thumbnail
03

A photo gallery

Full-resolution photos: you, your process, your studio, and your work at the gallery.

A photo gallery
A photo gallery
A photo gallery
A photo gallery
04

A dozen short clips for Instagram and socials

Vertical, a few seconds each, ready to post.

A dozen short clips for Instagram and socials
A dozen short clips for Instagram and socials
A dozen short clips for Instagram and socials
05

Your own hosted page

All your media on one page, live the day it's delivered. Send collectors one link. No waiting weeks on a web designer.

An artist's hosted page on a phone
06

Every file is yours

Use all of it on your own website and social media.

A laptop in the studio with the whole shoot in one folder
The day

Studio to red dot

  1. 01Studio

    Your process, your materials, your studio.

  2. 02Interview

    About half an hour sitting down. The rest of the day, we talk while I film.

  3. 03Gallery

    Your work on the walls where it shows: the room, the people.

  4. 04Red dot

    The moment a piece sells, when the timing allows.

Red Dot Series $2,500

Introductory price for the first artists

The roadmap

Where this goes

  1. 01Episodes

    Every artist gets an episode: 10 to 15 minutes, their story start to finish.

    Your story keeps working long after the shoot.

  2. 02The book

    A photo book of every artist in the series: portraits, studios, and the work behind the scenes.

    Your portrait and your studio, in print.

  3. 03The show

    A group show in Santa Fe. Big prints of every artist, a QR code beside each one to their films, and every artist in the room.

    Your film, one scan from your portrait.

Look and feel

An example

Example only

These come from a shoot I did at Eaves Movie Ranch. They show the look and feel of the film, the photos and the clips. Your film and photos are about you, your studio and your work.

The film

A short film and a 10 to 15 minute mini doc, both in 4K, both cut from one day.

The photos

A gallery of your own: you, your process and your work.

Behind-the-scenes still by Casey Addason
Behind-the-scenes still by Casey Addason
Behind-the-scenes still by Casey Addason
Behind-the-scenes still by Casey Addason

The clips

A dozen vertical clips, ready for Instagram and socials.

Vertical clip for Instagram
Vertical clip for Instagram
Vertical clip for Instagram
Casey Addason   Photo + Video · Santa Fe, NMaddasonphoto.com